America Goes to Frankfurt: Ambiente 2015

The United States will soon be exporting a bit of America to Frankfurt, Germany where it is this year’s partner country at Ambiente, one of the world’s most important design trade shows.

henderson_pots_ambiente American designer Scott Henderson’s Bud Vase for Mint.

Brooklyn, New York-based designer Scott Henderson is designing and curating the American pavilion where visitors will pass by a giant representation of American vernacular furniture: nine-foot tall Adirondack chairs set before a backdrop emblazoned with an image of the sea.

messe_frankfurt_ambiente_scott_henderson_detail_10-20-14_1_fixed_0-1 Scott Henderson’s rendering for American pavillion at Ambiente 2015.

Henderson has selected quintessentially American products which are, in his words, “less expected than a Cadillac with tail fins.”


Although not exhibiting at this show, Hard Goods’ interpretation of the Adirondack in composite concrete demonstrates a modern interpretation of the classic American design.

For Henderson,  the Adirondack chair is the perfect example of classic and uniquely American design. “I usually think of them as viewed from the back, with a body of water in front of them—an image that inspires feelings of serenity.” At each end of the 150 foot long exhibit, two classic residential mail boxes will sport American flags–the only direct reference to the United States.

urban gardens

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